Forbes: Why marketers need to start thinking like designers
Submitted by GlimmerGuy on 03/18/2010 – 3:12 pmAdd comment
This week, Forbes CMO has posted a guest column in which I make the case that today's marketing campaigns are becoming complex design projects—which means that marketers should be applying some of the same approaches and creative techniques that designers use. Here's a link to the piece.
Plus, read these interesting, somewhat related GlimmerSite posts:
- Are designers nuts?
- The Cove: Design thinking in action?
- Twelve brief videos on “thinking like a designer”
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