Home » designsell

Forbes: Why marketers need to start thinking like designers

Submitted by on 03/18/2010 – 3:12 pmAdd comment

This week, Forbes CMO has posted a guest column in which I make the case that today's marketing campaigns are becoming complex design projects—which means that marketers should be applying some of the same approaches and creative techniques that designers use. Here's a link to the piece.

PrintFriendlyEmailShare

No related posts, but check around GlimmerSite for lots of other interesting articles.

Join in the Glimmer conversation. Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

If you want, you can use these code tags to add emphasis to your text:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

*

CommentLuv badge