This week, Forbes CMO has posted a guest column in which I make the case that today's marketing campaigns are becoming complex design projects—which means that marketers should be applying some of the same approaches …

We're big fans of LEGO here at GlimmerSite (see this previous post) and this short film produced by the company is really inspirational. It's called "LEGO CLICK" and it celebrates the moment in our minds …

In Glimmer, I shared the story of how the groundbreaking XO laptop for children in developing countries was designed by a group that included Yves Behar and Nicholas Negroponte, head of the One Laptop Per Child (OLPC) initiative. Since then, those efforts have been progressing nicely. $75 laptop, anyone?

Enjoyed New York Magazine’s recent “Menu Mind Games,” revealing the graphic-design–driven marketing tricks behind menus. Their deconstruction of the pricey Balthazar menu is priceless.

if design really is the new advertising, this can be seen as good news for innovative companies. It means they can design their way into the public consciousness, even though they may lack big ad budgets. Take the Mini, for example…

“Design is the new advertising,” I assert in Glimmer. Steve Jobs did not invent the MP3 player; he designed a better, richer experience around the technology. By doing that, Jobs also managed to design a halo for himself and his company.

Crowdsourcing. It’s sparking lots of online debates, as creatives give away their time and talent for free designing SuperBowl ads and product logos. But a company called InnoCentive has taken crowdsourcing to a higher (and more lucrative) level.

One of the featured companies in Glimmer is Smart Design, the design studio responsible for OXO Good Grips products and many others. An article by Kate Rockwood in the October ’09 issue of Fast Company …

Sorry, couldn’t resist that headline. But this is actually a serious story about how design thinking can be applied to even seemingly frivolous products—such as underwear. PACT, a new underwear brand started by entrepreneurs Jason …

Harmutt Esslinger of FrogDesign once observed that playing with Legos is a lot like designing. “The process is slow and requires focus. A joint is missing here or there. You make mistakes. So you try something else.” You may have noticed that Lego was in the news recently for disallowing…

“Everything a brand does—from stores to product to packaging to how you feel about that brand—has to be designed,” says Lee Clow.
Clow’s advertising and design agency, TBWA\chiat\day, has had a hand in helping to design …

In a recent issue of the incredibly-shrinking-but-always-interesting New York Times magazine, Rob Walker’s Consumed column "Favor Enhancement" explores if it’s possible to cold-bloodedly design customer loyalty by random acts of kindness and generosity. The Hyatt …