Articles in Engage: Join the movement
Pepsi’s Refresh Project, where people propose various “do good” initiatives and the public votes on which ones Pepsi should fund, is not just another form of advertising. It might be a blueprint for a whole new way brands can connect with the public.
The new chairman of the NEA, Rocco Landesman, is serious about the arts. Now he’s launched a contest for a new “Art Works” logo.
Crowdsourcing. It’s sparking lots of online debates, as creatives give away their time and talent for free designing SuperBowl ads and product logos. But a company called InnoCentive has taken crowdsourcing to a higher (and more lucrative) level.
If you’re a creative type who is hankering to donate some of your skills towards a good cause, check out the Designism Connects website, whose mantra is “Causes and Creatives for Social Change.” The site offers scores of volunteer opportunities complete with a match-making search bar.
It’s not too late to enter the 2010 Buckminster Fuller Challenge and have a shot at the $100,000 prize that goes with it. But the deadline for entries is October 30, so you better get …