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Articles in Engage: Join the movement

Is “doing good” the future of advertising?
03/01/2010 – 8:10 am | Add Comment
Is “doing good” the future of advertising?

Pepsi’s Refresh Project, where people propose various “do good” initiatives and the public votes on which ones Pepsi should fund, is not just another form of advertising. It might be a blueprint for a whole new way brands can connect with the public.

A logo with national impact for the arts
02/03/2010 – 5:10 pm | 2 Comments
A logo with national impact for the arts

The new chairman of the NEA, Rocco Landesman, is serious about the arts. Now he’s launched a contest for a new “Art Works” logo.

InnoCentive: When being part of the crowd pays off
11/19/2009 – 7:08 am | One Comment
InnoCentive: When being part of the crowd pays off

Crowdsourcing. It’s sparking lots of online debates, as creatives give away their time and talent for free designing SuperBowl ads and product logos. But a company called InnoCentive has taken crowdsourcing to a higher (and more lucrative) level.

Designism: The revolution continues
11/13/2009 – 9:30 am | Add Comment
Designism: The revolution continues

If you’re a creative type who is hankering to donate some of your skills towards a good cause, check out the Designism Connects website, whose mantra is “Causes and Creatives for Social Change.” The site offers scores of volunteer opportunities complete with a match-making search bar.

Calling all Basement Buckys… (video)
08/20/2009 – 12:20 pm | Add Comment
Calling all Basement Buckys…  (video)

It’s not too late to enter the 2010 Buckminster Fuller Challenge and have a shot at the $100,000 prize that goes with it. But the deadline for entries is October 30, so you better get …