Kathleen Brandenburg is director of design strategy and cofounder (with Dan Kraemer) of the Chicago-based IA Collaborative design firm. She specializes in doing empathic design research for the likes of Nike and Hewlett-Packard.

In Glimmer: Brandenburg reveals some of the secrets of how designers get inside our heads to figure out “what we need before we know we need it.”

Currently working on: Helping the Nutrition Rich Foods Coalition (NRFC) design a new way of presenting nutritional information on packaging labels and signage, with the end goal of encouraging people to eat more healthily and more judiciously.

Quote: “Observing and listening are the two most important things we do.”

Website: www.iacollaborative.com/
 

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