Valerie Casey heads a global practice at IDEO, where she designs socially and environmentally sustainable products, services, and business models for organizations around the world.
In Glimmer: Casey explains why the present period has created a "perfect storm" that is forcing businesses to design more thoughtfully and responsibly.
Currently working on: Casey has created and currently oversees the Designers Accord, a call to arms for the creative community to reduce the negative environmental impact caused by design. More than 100,000 designers/companies have signed up to be part of Casey’s movement.
Quote: “There’s a clear recognition that the way we’ve done business to date is not working—it’s not working for the environment, or for our culture and society, or even for the individual. And for a long time, the design community has been slow to take responsibility. Now we’re saying, ‘We’re not just stylists—we are activists.’ ”