Brian Collins headed the Brand Innovation Group at Ogilvy & Mather before launching his own experiential branding firm, COLLINS:, which is doing work for Al Gore’s Alliance for Climate Protection and other clients. Collins also teaches design at the School of Visual Arts and oversees the annual forum Designism: Design for Social Change, sponsored by the Art Directors Club of New York.
In Glimmer: Collins explains why design is able to “make hope visible”—and how it can inspire people to take on some of the biggest challenges we face.
Quote: “A designer has one foot in imagination and one in craft. Because they have the capacity not only to dream but also to build, the designer can put a version of the future in your hands and ask, Is this what we all want?”
Website: http://www.collins1.com Blog: http://www.briancollins1.com