Martin Fisher is the cofounder of KickStart, which has developed innovative water pumps and other low-cost tools aimed at increasing productivity of small farmers in Africa. More than 50,000 new microenterprises have been started using KickStart equipment.
In Glimmer: Fisher explains the challenges of designing for customers who have great need but very little money.
Currently working on: Fisher continues to direct a team of designers and engineers in Kenya, working primarily on affordable design solutions for African farmers.
Quote: In emerging markets, a good rule of thumb is that a designed product “must sell for not much more than the price of a chicken in the local market.”