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Fraser, Heather
Heather Fraser is director of Designworks, a center for design-based innovation and education at the University of Toronto’s Rotman School of Management.
In Glimmer: Fraser shares the “Three Gears of Design” model, which shows how businesses can embed innovative design into the ways they work.
Currently working on: Through her Designworks group, she’s recently undertaken a program to redesign a major hospital.
Quote: For a company to foster a “a culture of courage” in which risk-taking is not only tolerated but encouraged, its leaders must consistently exhibit “receptiveness to new ideas (good and bad), and an interest in every new insight.”
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