Bob Greenberg is founder of R/GA, a leader in interactive marketing design. His firm helped design the NikePlus system, which serves as a model of how a product can be elevated to an experience that helps build a community. R/GA is continuing to design new social networking applications for Nokia, Nike, and other brands.
In Glimmer: Greenberg advocates for a new marketing model that goes beyond advertising, with design and technology at the center.
Quote: “Today, brands must be designed for motion.”