George Lois is an award-winning art director and designer, and one of the original “Mad Men.” Known for the striking graphic covers for Esquire magazine that he designed during the 1960s, Lois also was a partner in several ad agencies and a pioneer of the “creative revolution” in American advertising. His breakthrough ad campaigns included “I Want My MTV” for a then-struggling MTV. He can be seen playing his boisterous self in the current documentary film “Art & Copy.”
In Glimmer: Lois explains why designers must be courageous at all times.
Quote: “Creativity is the defeat of habit by originality.”