William McDonough is the founding principal of William McDonough + Partners, a design firm practicing ecologically, socially, and economically intelligent architecture, and is also principal of MBDC, a product development firm assisting companies in designing eco-friendly solutions. McDonough and partner Michael Braungart co-authored the groundbreaking Cradle to Cradle: Remaking the Way We Make Things.
In Glimmer: McDonough explains why the cradle to cradle concept is revolutionizing design.
Quote: “It means that everything has to be redesigned. So it’s the largest job creation in the history of design, larger even than Modernism, which also called for the redesign of everything.”
TED Talks: McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time." (Feb. 2005)