Donald Norman is a pre-eminent author on the subject of design, whose influential books include The Design of Everyday Things, Emotional Design, and The Design of Future Things. A cognitive scientist who first became interested in design while researching the Three Mile Island disaster, Norman is a veteran of Apple, and now runs the Nielsen Norman Group consulting firm. He is also a professor at the University of California and at Northwestern University.
In Glimmer: Norman explains how design works on three levels: visceral, behavioral, and reflective.
Quote: “I was brought in (to Three Mile Island) because they wanted me to explain why the operators made such errors. And we realized the real error was in the design of the control rooms.”