Stefan Sagmeister studied design in Vienna and launched his New York–based design firm, Sagmeister Inc., in 1993. He has done branding, graphics, and packaging for clients as diverse as HBO and the Guggenheim Museum, and also has designed iconic album covers for Lou Reed, the Rolling Stones, David Byrne, and Aerosmith. Sagmeister’s most recent book is Things I Have Learned in My Life So Far.

In Glimmer: Sagmeister discusses the benefits of using “lateral thinking” to try to come up with original ideas.

Quote: “It is inherently easier to return emails than to actually create something.”

Website: http://www.sagmeister.com/sagmeister.html

TED Talk: Sagmeister discusses life lessons, expressed through surprising modes of design (including … inflatable monkeys?) (Feb. 2008) 

Interview: November ‘09 podcast about the value of sabbaticals, with Debbie Millman on DesignObserver.com

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