Paula Scher has designed corporate identities, posters, environmental graphics, packaging, magazines, public spaces, and just about everything imaginable. Her images, including those created for the Public Theater, have come to be visually identified with the cultural life of New York City. A partner in Pentagram since 1991, Scher is a member of the Art Directors Club Hall of Fame and was awarded the profession’s highest honor, the American Institute of Graphic Arts (AIGA) medal.

In Glimmer: Scher explains why designers can benefit from being outsiders.  

Quote: “When I’m totally unqualified for a job, that’s when I do my best work.”

TED Talk: Paula Scher looks back at a life in design and pinpoints the moment when she started really having fun.  (May 2008)

Website: www.pentagram.com

Twitter: www.twitter.com/Paula_Scher

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