Jane Fulton Suri, as partner and creative director at IDEO, leads human factors design and research at the firm. She has been a pioneer in bringing psychology-based research into the field of industrial design. Fulton Suri is the author of Thoughtless Acts?, about the subtle and amusing ways in which people interact with the world.

In Glimmer: Fulton Suri tells the story of how, early in her career, she used her background in psychology to help the British government as it tried to figure out why people were cutting off their own toes with lawnmowers.

Quote: “Many people grow up with the idea that the world just is. But designers grow up with the idea that we can make the world be.”

Website: www.ideo.com

Back to Glimmerati list