Massimo Vignelli is a world-renowned designer whose work has ranged from corporate identity, package and furniture design to the creation of a version of New York City’s subway map that is no longer used but is still revered. Born in Milan, Italy, he runs his New York–based firm, Vignelli Associates, with his wife and business partner, Lella.

Check out the new book Unimark International: The Design of Business and the Business of Design, about Vignelli and his original 1965 design firm, Unimark International, and how they created the field of corporate branding, among many other things.

In Glimmer: Vignelli talks about why it is more important than ever that designers try to create things of lasting value.    

Quote: “Shallow designers make things that have to be thrown away each year. If this is what you’re doing, then you’re feeding the junkyard.”

Website: www.vignelli.com

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