Glimmer distills the wild world of design into 10 universal principles that anyone can use. Here you’ll find them listed in the book’s Table of Contents format. Watch the videocast of Glimmer’s 10 Design Principles (with music from Hot Tuna).

 SECTION I. UNIVERSAL

1. Ask stupid questions

What is design? Who is Bruce Mau? And, by the way, does it have to be a light bulb?

2. Jump fences

How do designers connect, reinvent, and recombine? And what makes them think they can do all these things?

3. Make hope visible

The importance of picturing possibilities and drawing conclusions

SECTION II. BUSINESS

4. Go deep

How do we figure out what people need—before they know they need it?

5. Work the metaphor

Realizing what a brand or business is really about—then bringing it to life through designed experiences

6. Design what you do

Can the way a company behaves be designed?

 
SECTION III. SOCIAL

7. Face consequences

Coming to terms with the responsibility to design well. And recognizing what will happen if we don’t

8. Embrace constraints

Design that does “more with less” is needed more than ever in today’s world

SECTION IV. PERSONAL

 9. Design for emergence

Applying the principles of transformation design to everyday life

10. Begin anywhere

Why small actions are more important than big plans

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