Some highlights from the first year:
• Named one of BusinessWeek’s Best Innovation and Design Books of the Year
• Shortlisted for the British Library/CMI Management Book of the Year
• Mentioned on the cover of Wired magazine/featured inside
• Spreading the word via presentations at universities, libraries, and museums such as the Aldrich and Corcoran and companies like SMART Design, GE, Procter & Gamble, and Saatchi & Saatchi
And of course, lots and lots of great feedback from both readers of the book and visitors to this site. Let’s keep the conversation going in Year 2.
Read the full story »Context: Bruce Mau’s philosophy. People tend to design their lives and careers so that they are usually on firm, familiar turf, intellectually speaking; they go with what they know. To the extent that they learn …
Read the full story »Context: Cameron Sinclair‘s point is that designers are in a position to not just point out areas of need, but to envision and sketch possible solutions, which then increases the likelihood of attracting funding.
Read the full story »Context: Dean Kamen told me he believes that as a society, we have become averse to and afraid of real change—the kind that is often messy. “Think about the kind of big public efforts we …
Read the full story »Context: Bruce Mau’s point is that instead of looking for more escapism in their lives, people should be seeking more opportunities for engagement with others and for authentic experiences.
Context: Recent studies cited in the 2008 neurology book Progress in Brain Research found that as people age, their focus of attention widens and it means they can actually take in more information, not less. …
Read the full story »This design manifesto was first written by Bruce Mau in 1998, articulating his beliefs, strategies, and motivations. It has since had an amazing journey around the internet, even inspiring young designers to create posters and/or …
Read the full story »Context: This is an idea that Brian Collins (head of the New York design firm that bears his name) quoted to me, but quite a few designers made a similar point when asked to articulate …
Read the full story »Context: According to business/design guru Patrick Whitney, who heads the IIT Institute for Design in Chicago, the expanding tech capabilities of companies enables them to easily produce more “stuff”—yet this exacerbates a problem Whitney refers …
Read the full story »Context: Bruce Mau believes that to be able to see a problem with a fresh eye, and to be open to all possibilities, it actually helps to be a naive outsider. It allows you to …
Read the full story »Context: Marty Cooke, a creative director at the design/marketing firm SS&K, points out that during lean times, there is a natural tendency among businesses to limit risk by pulling back on creative experimentation—but actually, a …
Read the full story »In a recent issue of the incredibly-shrinking-but-always-interesting New York Times magazine, Rob Walker’s Consumed column "Favor Enhancement" explores if it’s possible to cold-bloodedly design customer loyalty by random acts of kindness and generosity. The Hyatt …
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